Pilot and passenger safety brochures contain instructions for both pilot and passengers to have a safe journey. Although different in content but in both cases, following instructions provided can save lives!
In Pilot Safety Brochures which is for commercial and general aviation, pilot is helped with the physiological challenges of the aviation environment in order to cope with the challenges.
One example that shows the importance of these brochures is the one that was published is South Africa for passengers of helicopters.  Indeed printing and reading these brochures became compulsory after number of helicopters in South Africa for obtaining pilot license increased rapidly. Unfortunately, this has led to unscrupulous, under-qualified pilots offering illegal helicopter services to the South African public. 
 http://www.faa.gov/pilots/safety/pilotsafetybrochures/ is one source to print brochures for pilot safety.